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 Hello! Xin chào! I am Hayley Pham 

Marketing + Technology by Day. Artist + Creator by Night. I love to make sense of things and bring functionality, colors, and happy clients, to your projects

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"If you are not having fun, you are not doing it right"

Welcome to my online portfolio! I'm Hayley, and I'm a creative professional with experience in Sales, Technology, Design, Branding & Marketing, and Research. I am all about functionality, colors, shapes, and detail-oriented. (And fun, of course!)

I am passionate about bringing creative and innovative solutions to the table. I get my passion and dedication to each project and strive to make the most impactful work. I hope you enjoy my portfolio, and I look forward to connecting with you soon.

Looking forward connecting with you on LinkedIn

Download my resume.
[open in Dropbox]

Bloomie Little Talks by Huyen

Catch me on my Youtube Channel and drop a comment below!

Listen to my podcast about Healing, Transformation and Personal Development

About Me.

Curiosity, creativity, and resiliency are the qualities I am proud of. Give me a lemon, and I will serve you Margaritas, Daiquiris, and even a Cosmopolitan.

I am passionate about connecting dots and people. Hospitality is my educational background. Initially, I sold auction items, raffle tickets, and sponsorship packages. The next thing I knew, I started handling reports and financial statements for the business. I managed and produced many events while finishing my bachelor's and master's degrees, focusing on Marketing and Tourism at the University of Houston with a 3.9 GPA.

My previous experiences include Sales, SaaS web application, Market Research, Marketing, and Project Management. Besides work, I invest my energy and time in producing my podcast and youtube channel on Healing, Illumination, and Consulting, focusing on Vietnamese youth and children. 

Let's meet and chat! I am always down for a food truck!

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Education

2016 - 2018

M.S, Hospitality Management
The University of Houston
Conrad N. Hilton College 

Master of Science, Hospitality Management
Research Focus: Marketing Management.  

Thesis: Millenial Behavior Intention and Motivation on Destination Choice 

• Aimed to find the connection between Destination Image, Motivation, and Behavior Intention.
• Collected and analyzed
qualitative and quantitative data.
• Used multiple regression and ANOVA analysis to test the hypothesis.
• Utilized Microsoft Word and Excel to generate reports and give recommendations based on new findings.

2014 - 2016

B.S, Hospitality Management
The University of Houston
Conrad N. Hilton College 

Bachelor of Science, Hospitality Management

Focus: Events and Hotel Management

The internship provided me with a strong foundation in the Housekeeping department. I learned to prepare the rooms according to Hilton standards. I also learned safety requirements, planned stocking levels, and developed a schedule. I learned to work from the bottom up and understand different cultural perspectives. It was such a unique experience.

EXPERIENCE

2018 - 2023

Hospitalitylawyer.com

Sales + Marketing Manager

I managed and coordinated sales and marketing for 6-8 events per year, including the Hospitality Law Conference and Master Class Series. I also monitored and conducted business cases, market research, and industry competition. Finally, I consulted and provided teams with competitive intelligence.  

 

First, I owned and managed multiple concurrent operational and technical projects. Second, I am experienced in organizing and rebuilding the learning portal to increase functionality and performance, resulting in an increase of 40% in users’ registration. 

 

Finally, I led and facilitated training and development programs to improve users' experience and access to the learning and management platform. I founded three business portfolios and libraries in the top three most visited pages. 

Spec’s Wine and Liquor

As a Silent Auction Manager for the Annual Charity Golf Tournament 2018, I contacted and established new business relationships to gather silent auction items and keep track of orders.
I worked closely with the Headquarter Store Managers to increase store operational efficiency and directly make recommendations upon activities. I am strongly engaged in both retail and wholesale.

2017 - 2018

Internship - Procurement and Event Manager

2017

Visit Houston

Internship - Research and Marketing Analyst

Visit Houston- Tourism Department Internship was the first position that allowed me to experience the travel and tourism industry. The position exposed me with many challenges and rewarding projects. During the internship, I worked closely with Director of Strategic Tourism Initiatives and Asia Pacific agency on projects to support Vietnamese marketing plan.

2015 - 2017

DR | Delicacy 

Events and Marketing Manager

I successfully planned and managed The Truffle Master event in 2017. I planned to incorporate new mobile technology to improve guests' experience during checking in-out and fetch guests with more excitement during the silent auction. Within two weeks, I could negotiate the contract's price and terms. At the end of the event, by using new technology in biding progress, receiving and checking out items that increase guests' satisfaction, reduce labor costs, and increase company revenue overall by 20% in silent auction items.

Skills + Tools

Canva Pro

Google Suites

Microsoft Office

Adobe Suites

WordPress

Wix/ Squarespace

GoDaddy/ IonBlades Hosting

Calendly

Dropbox

LastPass 

Hootsuite

Anchor

Quickbooks

Zoom

Active Campaign

Podcastle

Garage Band

Otter

Areas + Industries

Law/ Lawfirm
Technology + Events

Online Teaching/ Learning Management System

Retail (Food and Beverage)

Retail (Clothing)

Logistics/ Procurement

Events + Customer Service

Hotel/ Lodging

Human Resources

Accounting/ Finance

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THE MOTION- Darwin's
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Huyen Pham PCF Summer Camp 2020
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 Why walk? When you can fly 

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming
‘Wow! What a Ride!’”
 
Hunter S. Thompson

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CONTACT

I would love to get to know you, too!

Let's talk! Me first: When was the last time you laughed so hard that it made you cry?

Got cha. Talk soon!

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